Branding information process
Each company has it’s own vision and set of goals. I work closely with founding entrepreneurs and deeply listen to what they wish to accomplish. I then translate those desires fearlessly, and develop both copy and visual assets that unapologetically bring their brand to life.
Haven Luxury Pet Beds. This brand called for elegant, clean copy, designed to capture the love pet owners feel for their furry family members.
SHAMEBOOTH. A non-profit organization with a bold initiative: To Free the World from Shame. Founder, Paula Williams, has a uniquely irreverent voice, which I captured to make challenging subject matter approachable to the masses.