Senior Conceptual Copywriter
aliciaweb11.png

Branding

Branding development

Branding

 
 
Screen Shot 2019-04-25 at 1.07.36 PM.png
 

Branding information process

Each company has it’s own vision and set of goals. I work closely with founding entrepreneurs and deeply listen to what they wish to accomplish. I then translate those desires fearlessly, and develop both copy and visual assets that unapologetically bring their brand to life.

Screen Shot 2019-04-23 at 12.12.28 PM.png

Haven Luxury Pet Beds. This brand called for elegant, clean copy, designed to capture the love pet owners feel for their furry family members.

Screen Shot 2019-04-30 at 11.30.16 AM.png

SHAMEBOOTH. A non-profit organization with a bold initiative: To Free the World from Shame. Founder, Paula Williams, has a uniquely irreverent voice, which I captured to make challenging subject matter approachable to the masses.